Our clients value our holistic advice and the enduring relationships we build together.
Financial success is only one of many inputs to a happy and fulfilled life. We help you identify and achieve those life goals most important to you.
We’re a member of the professional alliance, the Certainty Advice Group, focused on delivering value for clients. You can read more about Certainty Advice here.
We work with individuals, families and business owners. We take the complex and simplify it for you; together we determine the right path to achieve your objectives.
Our strategic advice, financial strategies and recommendations are based on a thorough understanding of your individual needs, aspirations and goals. We aim to protect and grow your wealth over time.
Our expertise spans personal and business advice and recognises that for business owners, the two are intertwined.
Each of our team members has extensive personal and business financial advice experience, as well as comprehensive, relevant tertiary qualifications.
‘Advice itself is not a measure of success, but progress on the path to living the best life’
I love leading a team who say what they believe and do what they say. Only then can we deliver for our personal and business clients.
One of the things I enjoy most about having my own business is being able to structure it in a way that puts the client – and their goals, their dreams – first. We’re about providing true value that is measure by what’s important to each and every client.
As well as being passionate about my work, I believe it’s important to be well rounded. I enjoy a full life with my wife and three children, an active board member of 102 year old group that provides charitable donations to those less fortunate and a supporter of the Geelong, Whitefriars and Heidelberg Football Clubs. I’m also an under 19s coach of the Parkside Football Club.
‘The advice I give to my clients is the same advice I would give to my family. If it doesn’t pass that test, it’s not good enough.’
Navigating the complex world of finance and investments is a challenge that I relish. I love being able to draw on my experience to work closely with clients, to get them on the right path to achieve their goals.
The Harpel of our business is named after my two children; it exemplifies that family is incredibly important and is a foundation of the values upon which this business has been built.
I treat my clients as part of my extended family and firmly believe that your success is our success.
‘Not everything that can be counted counts and not everything that counts can be counted.’– Albert Einstein
After more than 15 years in financial services, I love that quote more than ever. I enjoy the way we do things at the Apprise Herpel Group, making sure we help clients to have their best life by helping them to overcome any roadblocks, assist them to deal with any complexities, achieve their aspirations and plan their future. Those achievements cannot always be counted, but it means so much more for our clients to be enjoying life rather than counting the dollars.
I draw so much inspiration from my clients, but I also draw it from my partner and daughter, who we welcomed into our lives in 2021. It’s been a time of joy and growth and learning many new skills!
With over a decade of experience in financial services, I am truly passionate about empowering clients to live their best life. There is nothing quite like the joy of seeing our clients achieve their financial goals and aspirations. I am deeply committed to ensuring that our clients feel secure and confident in their financial future.
Outside of work, I love spending time with my family and travelling.
Professional Memberships
Working with business owners in the SME space is my passion. I enjoy being able to apply my technical, industry and business knowledge, experience and insights to help SMEs optimise their business to achieve their business and personal goals.
With over 20 years of experience at PwC specialising in corporate tax and business advisory, I have advised multinational clients across the finance, technology, entertainment, manufacturing and mining industries as well as private, family owned and startup businesses.
Since leaving PwC, I was the Executive Director of the Australian Business Chamber in the Philippines and then the CFO of a privately owned internet service provider in the Philippines.
I am thrilled to be a part of the great team at the Apprise Harpel Group. Their holistic approach to client services resonates strongly with the way I have conducted myself throughout my career, dedicated to delivering the best possible experience in pursuit of achieving client goals.
I am excited to provide care and honesty as I continue to establish strong client relationships alongside our advisers.
Sue Deakin9 September 2024 We wanted some advice on planning for our retirement which we hope to be starting within the next 5 years. After doing some research we decide on Harpel as they had such excellent reviews. After our first team’s meeting with Joel we knew we had made the right choice for Harpel to help us. The next meeting was with Joel and Naz who listened to what our requirements were and gave such good advice on how to reach them. Since then they have come up with a plan to help us achieve our goals and all paperwork to achieve this has been completed with no issues. Communication between them both has been excellent. We now feel that everything is in place to reach our retirement goal. We look forward to continuing our journey with Joel and Naz. Brendan Tait19 August 2024 During our Call, Joel was kind enough to listen to all of our questions and take the time to ensure his responses were met with understanding. His advice and genuine care helped us make well informed decisions on our current finances and financial goals for the future. I would highly recommend Joel and his team. Mark May19 July 2024 Both Joel & Naz have been amazing with helping us to progress towards retirement. We have received great professional advice, feel very comfortable, trustworthy, and take a personal interest in achieving our goals with ongoing communications & feedback. Results so far have been both rewarding & exciting, I would highly recommend Harpel Financial Group. Talanoa Wadeson20 May 2024 Harpel Financial Group were fantastic. Joel’s expertise as well as ethics made us feel very comfortable. Highly recommend! Ross Charles15 April 2024 We started to look to our future and plan for retirement. We contacted Joel for advice and direction. Both Joel and Naz were very professional in their dealings with us. They clearly and concisely explained their strategies for us moving forward, they helped us to execute those strategies, and they always made themselves available for assistance along the way. They also provided regular updates as to the progress of our plans. We highly recommend Harpel Financial Group. Jo G25 March 2024 We contacted Harpel a year ago. We were doing ok financially, but had no vision or structure for wealth growth. We previously had a bad experience with a financial advisor so we felt trepidation initially. Joel and Naz had a calming demeanour and they got to know our history, current situation and our goals/aspirations. They have directed our cash flow to ensure wealth growth. They have set us up with an investment property and entered us into the stock market. They have also ensured they we are insured in case of the worst. Joel and Naz are always available to answer questions and they respond promptly. They have made us very comfortable. Thank you so much for your help and guidance. Jo and Dan Di De Riz22 January 2024 I find my annual reviews, are more like friends catching up. Joel and his team always make your needs and questions their top priority. They explain the market, if need be advise changing some of your holdings to more productive ones. Joel sends video updates throughout the year. His understanding of the long-term market is reassuring. Out of 10, I give 15. Andrew Molnar16 January 2024 After having a couple of other financial planners that we never felt were right for us, Joel and Naz have been great to work with. They asked questions about what we wanted to achieve, rather than pushing us down a path we weren't comfortable with. Highly recommend talking with them. paula baldacchino8 December 2023 Joel, Naz & Glenda at Harpel have been very helpful, supportive and understanding our future financial needs. They take the time to clearly explain everything in lame terms. Thank you guys for all your assistance this year.Google rating score: 5.0 of 5, based on 60 reviews